Presentation of the campaign for the European Union’s Outermost Regions label

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Date(s) - 21/09/2017
10:30 - 12:30

Brussels Press Club Europe asbl


Presentation of the campaign for  the European Union’s Outermost Regions label 


21 SEPTEMBER 2017 |10.30AM

Press Club Brussels Europe

Rue Froissart 95 – 1040 Brussels

Did you know that we produce bananas in Europe? It might seem more obvious that we grow melons, tomatoes and avocados. But like bananas, these products, as well as pineapples, sugar and lychees, sometimes come from the Outermost Regions of the European Union. They are subject to the same quality and traceability criteria as other European products – a fact not widely known among European consumers.

To address this, a consortium of three organisations representing European banana producers – UGPBAN (Guadeloupe and Martinique), GESBA (Madeira) and ASPROCAN (Canary Islands) – has set up a joint communication campaign to inform European consumers about the advantages of products from Europe’s Outermost Regions (OMR), and to increase awareness and recognition of the OMR label. The campaign is being co-financed by the European Union as part of its agricultural products promotion policy.

We invite you to discover the OMR label and the campaign itself at a press conference in Brussels. We will revisit the issue of relations between Europe and its agricultural networks in the OMR, after looking at the European fruit and vegetable market in terms of consumption and production.

The press conference will be followed by a cocktail reception, during which you will have chance to see the photo exhibition “Exotic Taste of Europe”, which is open to the public until 29th September.

If you wish to attend the press conference, please send an email by 18th September to:

 Laurence Evrard – SOPEXA – Rue de Stassart 48, 1050 Brussels 02/512 79 69