The key to being heard in Brussels

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Date/Time
Date(s) - 17/12/2018
11:00 - 12:15

Location
Brussels Press Club Europe asbl

Categories


The key to being heard in Brussels

Monday 17 December 2018

11.00 – 12.15

Press Club Brussels Europe – Rue Froissart 95 – 1040 Brussels

– Discover the essentials of successful content marketing

and how to apply them in the lobby and advocate world.

– Explore a new technology solution that positions you as a thought leader

 

Session 1 – Learnings from the latest content marketing survey in the NL and how they apply to Brussels

Ed Peelen, Professor of Content Marketing at the University of Amsterdam

– Essentials of successful content marketing; the state of the art insights and how they can be applied in your world.

– Where do we stand? Where do we succeed, and where can we improve? The results from the survey

– Recommendations

Session 2 – InfoAsset, the fast track to becoming a thought leader

Gregor Küpper, Content Marketing advisor for ATC – creator of InfoAsset, the European content marketing platform

– Why become a thought leader?

– How can you become one – the steps, the challenges, the technology

Q&A

The event will be moderated by Florence Ranson, RedComms and Honorary Board Member of EACD

Registration : secretary@pressclub.be

 

 

Press Club Brussels Europe – Rue Froissart 95 – 1040 Brussels – www.pressclub.be

 

 

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