Date(s) - 30/09/2021
17:00 - 18:30
Press Club Brussels Europe
We invite you to the launch of U-LABEL, the new wine and spirits e-label platform, driving transparency and boosting product information by better connecting products and consumers.
U-LABEL is an innovative digital tool allowing wine and spirit companies to easily create e-labels, and consumers to access, in their own language, the information on their favourite wine and spirit drinks after scanning the QR code placed on the label. On the e-labels, consumers will find, among others, the list of ingredients, the nutrition declaration as well as information on the sustainability of the products and on their responsible consumption.
The U-LABEL platform will be launched in the presence of Janusz Wojciechowski, Commissioner in charge of Agriculture, Claire Bury, Deputy Director General at DG SANTE, and MEP Irène Tolleret, Chair of the European Parliament Wine, Spirits and Quality Foodstuff Intergroup and some representatives from companies having already embarked on this journey towards digital consumer information.
The event will take place on 30 September and will be livestream on this channel at 5:00 pm.