On February 18, members of the OpenMinds team (Sviatoslav Hnizdovskyi, CEO, and Valeria Kovtun, Partnerships Lead), joined by Peter Pomerantsev, organised at the Press Club Brussels Europe a panel discussion event titled, “Technology in Cognitive Warfare: Lessons for Countering Kremlin Disinformation in Hard-to-Reach Areas”
What have we learnt about Russian audiences? How can we combine tech capabilities and local expertise to be as precise as possible in cutting through Kremlin disinformation?
They discussed Key talking points:
● Insights into Russian audience segments gathered over the past three years.
● Lessons learned from 60 counter-propaganda narratives tested in Russia.
● Data-driven approaches to engaging audiences in closed regimes.
● Moving beyond defensive disinformation responses.
● Effective strategies to engage ordinary Russians outside the liberal demographic