Date/Time
Date(s) - 24/06/2026
18:30 - 20:30
Location
Press Club Brussels Europe
Categories
At a time when the European Union is finalising its strategy for sustainable tourism — and when the European Parliament has, for the first time, recognised beer and beer tourism as drivers of this tourism (Daniel Attard resolution, late April 2026) — RECORB is being established to bring together Europe’s cities, towns and regions around their brewing heritage. The event will bring together local elected representatives, European stakeholders in the sector and institutional representatives.
Press angles: beer as a gateway to European heritage; beer tourism as a driver of regional development; the concept of the ‘brewing commune and its label’ as a unique selling point; the digital dimension (release on 24 June of version 2 of the ‘beBeer in your pocket’ app: bebeer.app); and the European policy agenda (sustainable tourism strategy)
Full press pack — the final press release and photographs of the event (royalty-free) will be sent to the press on Thursday 25 June 2026 at 11.00. This invitation is accompanied by a preliminary press pack (background information, key figures, quotes).
Enquiries & registration:contact@recorb.eu