Date/Time
Date(s) - 27/01/2026
09:00 - 14:00
Location
Press Club Brussels Europe
Categories
Join us on 27 January at Press Club, Brussels for a crucial discussion on the future of
tobacco taxation policy in Europe – and its impact on public health, youth protection and fiscal policy.
The event will bring together representatives from the European Commission, including Commissioner Hoekstra’s Cabinet, alongside the OECD, the European Respiratory Society (ERS), the European Society of Cardiology (ESC), Smokefree Partnership, and Contre feu, to examine the health and economic benefits of the EU Commission’s proposed Tobacco Taxation Directive (TTD). The discussion will:
This event aims to provide support and the right evidence to Member States to support this proposal and help them reach multisectoral consensus nationally. It will feature a number of panel discussions, keynote remarks, and networking opportunities.
Discussions will cover:
- A focus on youth protection and real-world impact of the proposed Tobacco Taxation Directive.
- Why tax is one of the most effective ways to reduce prevalence
- Identifying fiscal benefits related to the Tobacco Taxation Directive.
- Showcasing lived experience regarding ease of access tobacco and novel products.
Tobacco consumption remains the leading cause of premature death in the EU. Taxation is an effective, proven way of reducing its prevalence and the proposed Directive is a critical step towards aligning tobacco policy with current public health priorities.
For further details please click here