Burson-Marsteller/ComRes 2016 EU Breakfast Briefing: What influences the influencers?

On Thursday 28th January, ComRes/Burson-Marsteller organized a special breakfast briefing on What influences the influencers.
These are the headline findings from the ComRes/Burson-Marsteller 2016 EU Media Poll on ‘What Influences the Influencers’, a survey into the preferred news sources and social media channels used by MEPs, EU officials and opinion-formers in Brussels. The results of the survey were unveiled at the Brussels Press Club today by Katharine Peacock, Managing Director of ComRes, a communications research agency, and Karen Massin, CEO of Burson-Marsteller Brussels, a leading public affairs and communications agency. The survey invited respondents to identify the EU and national media that they most often read, the social media they most frequently use and to assess the impact these sources and channels have on their decision-making